Micro-influencers are dangerous, and Facebook isn’t going anywhere, says Red Agency
The murky world of micro-influencers will continue to cause problems for brands, consumers and social media platforms unless it is regulated, Red Agency has warned at Mumbrella’s CommsCon.
Red Agency’s Davitha Ghiassi on stage at CommsCon
In addition, despite the current blowback on Facebook courtesy of the Cambridge Analytica data scandal, the social media giant will survive and only continue to grow, the agency said.
Speaking at CommsCon this morning, Red Agency’s executive director of social and integration Davitha Ghiassi said the booming business of online micro-influencers is becoming a dangerous place.
Here’s a radical thought. Stop paying ’em and use the $ to support, you know, proper journalism…
If there is a problem, the industry has brought it upon themselves.
Oh god, another war against the ‘micro influencer’ who’s spent years trying to reflect their creative arm to reach an authentic audience to be pitted against by wankers in big wig agency. Shit article highlighting nothing but themselves and their shit opinions. Way to bash on the little guys.
Ok but what do you really think?