Mil Lel Parmesan replaces travel with food experiences via an integrated campaign

With travel still restricted, Mil Lel Parmesan, part of Saputo Dairy, is showing Australians how food experiences can transport them to different countries.

An integrated campaign and online content hub, created by the Havas Melbourne Village, will provide recipes and tips on elevating home cooking by using parmesan in a variety of cuisines.

Talent including former Masterchef host, Gary Mehigan, and former Bachelorette, Georgia Love, will share personal stories about how they have experienced the relationship between food and travel.

The campaign will cross social and digital platforms