Milkrun launches ‘Kickrun’ mobile game, via Paper Moose
With help from Paper Moose, grocery delivery company Milkrun has released a mobile game requiring players to keep a milk carton afloat while navigating through obstacles.
The announcement:
Ahead of football season, to drive customer engagement, MILKRUN has launched a highly addictive mobile game, KICKRUN, built and designed by Paper Moose.
KICKRUN is more than an immersive game, it’s a valuable platform for MILKRUN’s numerous partners and sponsors.
Brad Bennett, head of client success, Paper Moose, says, “It was awesome to create not just a rad game for MILKRUN but provide a new media platform too, in the first day we’ve seen over 100k games played with people engaging with the branded experience for more than 2 mins on average. ”
The easy-to-play game sees players keeping their MILKRUN carton in the air for as long as they can while dodging a variety of obstacles. The further your carton travels, the higher your score. All so you can compete for over $10,000 worth of prizes, resulting in a game so addictive, people have already spent hours playing it.
Designed and built entirely in-house at Paper Moose, KICKRUN features retro-style, MILKRUN inspired illustrations and developed using a proprietary custom-built game engine.
Jamie Gagliardi, MILKRUN’s head of marketing, growth & New Zealand, says, “KICKRUN perfectly portrays the playful nature of the MILKRUN brand, delivering a memorable and engaging experience for our customers with the help of Paper Moose to execute this campaign.
KICKRUN is now live and you can play it at https://kickrun.au (Australia) and https://kickrun.nz (New Zealand).
Client: MILKRUN
Head of Marketing: Jamie Gagliardi
Marketing Campaign Manager: Melissa Mahavongtrakul
Brand and Design Manager: Leonardo Miranda LobosAgency: Paper Moose
Executive Creative Director: Nick Hunter
Senior Designer: Tchaan Wilson-Townsend
Head of Design: Kenn Huang
Head of Client Success: Brad Bennett
Lead Developer: Greg Poole
Editor’s note: Mumbrella has changed the way it deals with company names. House style is now to use standard proper noun capitalisation on all names regardless of brand typography. Brand typography may be retained in direct quotes from releases.
Source: Paper Moose
