Mini partners with Junkee Media to launch influencer-led Mini Rays campaign

Miranda Ward

September 19, 2016 8:48

Mini has partnered with Junkee Media to celebrate the launch of the Mini Ray model in Australia with the campaign designed to support a competition which offers young fashion and design creatives the chance to win a $29,000 business grant and a Mini Ray.

The socially-led campaign, designed by Junkee Media’s content studio Junkee Studio, features Bright Rays mentors design duo Koskela, the fashion entrepreneur Mel Tan from Joy Hysteric, cake queen Katherine Sabbath, and artist and accessories brand Tiff Manuell.

The four mentors will star in a series of videos, in which they share business tips, where they look for inspiration and how to stay motivated.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.