MLA hands lamb campaign to the Monkeys with future of ‘lambassador’ Sam Kekovich in doubt
Meat & Livestock Australia (MLA) has handed its flagship lamb campaign to The Monkeys, Mumbrella can reveal.
BMF has handled the lamb campaign, which focuses around Australia Day, for 14 years, but the organisation has decided to give the duties to The Monkeys after it was added to the roster following a pitch in May. BMF retains the beef elements of the account and One Green Bean will handle PR. The new agreements were effective from July 1.
The future of ‘lambassador’ Sam Kekovich has also not been confirmed. The former AFL player has appeared in several rousing ads in the past few years, this year urging parents to pass on the lamb love, suffering from Lambnesia the year before and parodying Barbie Girl in 2012.
https://www.youtube.com/watch?v=v9Xo0v63wMA
Kekovich is the face of Australian lamb. Mention his name and you think of lamb. Can’t imagine a successful campaign without his irreverent and politically incorrect take. Hope he is still involved.
Why would they get rid of Sam? An ad campaign you actually look forward to each year.