Moccona jumps on upcycling trend with collectable jars

Instant coffee brand Moccona has released limited edition collectable jars, in an effort to jump on board the trend of upcycling.

The six new jars were designed by Barker Brand Partnerships and each jar carries a positive affirmation. The campaign was devised by Edge, which won Moccona’s creative account a year ago.

The supporting marketing campaign, which will appear on TV, online video, OOH, digital and social thanks to Havas Media, brings the designs to life through animation.