Monash thanks the status quo in new ‘Question the Answers’ campaign with David Wenham
Monash University in Melbourne has launched a provocative campaign that thanks people who accept what they’re told and don’t challenge the status quo for creating a world where answers should be questioned.
The stark campaign, out of GPY&R in Melbourne, features actor David Wenham listing the ways in which people simply accept their fates, tread the well-trodden path and remain contented and settled.
Shot in black-and-white the short pieces portray the population as listless but apparently content to obey the signals around them before closing the line “without you, we’d have nothing to question”.The campaign runs with the tagline ‘Question the Answers’.
