Mondelez International consolidates creative roster, with all local work moving to Ogilvy and Channel T
FMCG giant Mondelez International has revealed the outcome of its global creative review, announcing overnight it would be working with WPP and Publicis.
Mumbrella can now confirm that locally, this means the company will be working with WPP’s Ogilvy for above-the-line work and Channel T as its “local specialist agency”. Mumbrella understands this has negative consequences for three local agencies, however Mondelez International said it was not appropriate to comment on the affected agencies while they were digesting the news.
The company – which has brands including Cadbury, Belvita, Ritz and the Natural Confectionary Company – said the new consolidated agency model would help it be more consistent and creative.
