More is better in Spirit of Tasmania’s new campaign with CHEP Network

August 9, 2024 4:46

Ferry service provider Spirit of Tasmania is encouraging travellers to pack more and get more via a new integrated campaign with creative agency CHEP Network.

The ‘Pack more in. Get more out’ platform is the first piece of work the travel company and agency have produced together since CHEP was named Spirit of Tasmania’s creative agency of record in early March, 2024.

Standing on top of the ‘Be a spirited traveller’ campaign, the new work revolves around a 30-second hero film that shows the ferry company’s unique in-market proposition – the fact that it isn’t restricted by baggage limits unlike air travel.

In the film, no matter if the Tasmanian bound adventurers are bringing a guitar, surfboard, or a box of wines, they are able to reach their destination without any issues.

“Spirit of Tasmania offers travellers the unique chance to take whatever they want on holiday and bring even more back,” said CHEP Network’s deputy chief creative officer, Glen Dickson.

“No 7kg weight restriction. No oversized baggage fees. No limits to your trip.”

The campaign will be viewable across social, radio, out-of-home media and digital.

Agency, CHEP Network

Client, Spirit of Tasmania

Production Company, Revolver