Morning Update: Christmas ads from Marks & Spencer, Waitrose and Tesco; Netflix acquires rights to Lemony Snicket books
Marketing Magazine: M&S adds ‘magic and sparkle’ to its Christmas TV ad with #followthefairies
“Marks & Spencer has unveiled its 2014 Christmas campaign, which features two fairies spreading festive cheer in a bid to capture the “spirit” and “magic and sparkle” of Christmas.
The ad, which breaks tomorrow during X Factor and was created by RKCR/Y&R, does not feature any celebrities – unlike last year’s star-packed ad with Rosie Huntington-Whiteley, Helena Bonham Carter and David Gandy.
Instead it features two models acting as “fairies” flying across a night sky spreading magic to brighten up Christmas for unsuspecting families, to the song ‘Fly me to the moon’.”
