Morning Update: Journos at Sochi tweet hotel experiences; McVities cute cookie campaign; Canadian Olympics spot is ‘gayest’ ad ever
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
Creativity-Online: A South African Whiskey ad that will make your eyes mist over
“Forget the Super Bowl; this South African spot for Bell’s will bring a tear to your eyes, in the spirit of the best feelgood movies. It’s the story of an elderly man who can’t read, but is determined to read a book he’s just bought in a bookshop (and it’s no spoiler to say you can kind of guess already that there’s going to be a personal connection to the author). He teaches himself to read via an adult literacy class and we watch his journey from struggling to read the alphabet to finally reading the entire novel. Set to an uplifting music track, it’s utterly heartwarming; particularly the final reveal, in which the tagline is “Give that man a Bell’s”. The agency was King James, Cape Town, and it was directed by Greg Gray at Velocity Films.”
The Guardian: Rebekah Brooks feared £200,000 deal being sean as ‘buying off’ Max Clifford
Of late, not many long-form ads make the distance before I bail out of them. That Bell’s ad held me for the whole two minutes, so well done.
And speaking of Sochi, I liked Micky Flanagan’s comment on The Last Leg … Sochi 2014 – when five rings come together.