Morning Update: How CMO’s feel when their Super Bowl ad airs; Car firms considers renaming Zica car; Netflix’s weird new comedy
https://www.youtube.com/watch?v=R93poYhiufI
Adweek: What a CMO Looks Like When He Knows His Super Bowl Ad Was a Total Waste
You going all-in with a TV buy on the Super Bowl without a proper, accompanying, data-driven digital strategy to really take advantage of that flood of viewer interest? If so, you’re not going to have a very happy Sunday, says Adobe.
The company, on Monday, released the latest amusing spot in its ongoing ‘Do you know what your marketing is doing?‘ campaign from Goodby Silverstein & Partners. This one centres on a sad-sack CMO on Super Bowl Sunday, who has bought time on the big game and is watching it all unfold – along with the beginning of the end of his marketing career – in a bar. (Either this guy doesn’t have a family, or any friends, or he’s been such a cranky-ass stress case these past few weeks that no one wants anything to do with him tonight.)
