Morning Update: alcohol brands target Snapchat; Facebook Live and police shootings; Uber’s surge pricing under investigation

Malibu rum’s sponsored Snapchat lens Credit: Pernod Ricard

Ad Age: Booze Brands Rush to Snapchat While Contending With Age Risks

Here is the surest sign yet that Snapchat is growing up: Alcohol brands are starting to advertise on the mobile app in significant numbers after overcoming fears of marketing on the teen-friendly platform.

Anheuser-Busch InBev broke the seal in May 2015 when it ran ads in Snapchat’s ‘Stories’ section that were tied to a Bud Light-branded event. And the pace of alcohol advertising has accelerated in recent months as marketers gain more confidence in Snapchat’s ability to keep content away from users who are under age 21.