The ads features messages like “don’t join the army” and “don’t become a better you”. The work was created by Karmarama’s chief creative officer Nik Studzinski and creative director Adam Kean.
Morning Update: Army says ‘Don’t join’; Rebranding cannabis; Netflix to VPN block plans questioned; YouTube returns to Pakistan
Campaign Live: Army goes after Generation Z with reverse psychology
Karmarama’s new campaign for the British Army uses reverse psychology to attract recruits from Generation Z.
“Yvan eht nioj…..yvan eht nioj…..yvan eht nioj…..”
I mean, if Netflix has figured out how to break through the connection between a single IP and a VPN server, that happens before connecting to Netflix – they may just have another major revenue stream on their hands.
I’m sure many governments, beginning with the US, will pay hundreds of millions for this magic solution.
There’s no such thing as ‘reverse psychology’. It’s either ‘psychology, or it isn’t.