Morning Update: Budweiser’s ‘Lost Dog’ bombed for memorability and relevance

Miranda Ward

February 23, 2015 8:16

https://www.youtube.com/watch?v=xAsjRRMMg_Q

Mumbrella Asia: The most popular Super Bowl ad on Twitter bombed for memorability and relevance: study

A study by research agency TNS has suggested that the most mentioned ad of the Super Bowl on Twitter, Budweiser’s ‘Lost Dog’, failed to cash in on its popularity with memorability and relevance.

Though the cutesy ad, which tells of the friendship between a golden retriever puppy and a horse, commanded 26 per cent share of ad mentions online, compared to just 9.8 per cent of its nearest rival, GoDaddy, the Bud film scored poorly for personal relevance, “thus failing to translate into memory – and ultimately value – for the brand,” TNS suggests.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.