Morning Update: DDB’s battle of the bulge; Omnicom achieves 40% female management; McDonald’s comes out; Reddit wants brands

Creativity Online: This Prosthetic ‘Package’ Tries to Address the Gender Pay Gap

The road to eliminating the gender pay gap is just inches away with a new ‘product’ created out of DDB New York for the Young Minds for Gender Equality Foundation.

The satirical campaign features a series of comedic videos about an awkward businessman, Clark Hoffman, who sells The Business Bulge, a prosthetic package women can wear underneath their pants or skirts to help create parity between them and their male colleagues – because: “A bulge in your pants means a bulge in your wallet,” the introductory video says.