Mumbrella audience up 37.5% as B&T numbers continue to be plagued by ‘technical’ issues

Miranda Ward

March 9, 2016 7:39

Mumbrella hit the largest audience in its history during February, new numbers from the Audited Media Association of Australia show.

Mumbrella delivered 939,394 page impressions, topping the site’s previous record set in March 2014 of 915,080 PIs.

B&T’s figures were missing from the audit for a second month running, with the AMAA citing “technical issues” with the website’s tags. The same issue saw B&T’s figures go unreported for January. B&T’s previous number of page impressions was 147,606, in December.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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4 COMMENTS

PR Kween 9 Mar 16

That’s only because there is no real alternative to mumbrella

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Cynical Sid The Cynical Cynic 9 Mar 16

So what would those technical issues be then, B&T?

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@cynical sid 9 Mar 16

Numbers so low, they cannot be counted?

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Anyone else received a free sub? 17 Mar 16

I got a printed B&T mailed to my place of work. For free! Did anyone else? I flicked through and to be honest I wouldn’t subscribe (with all due respect to bandt.)

Have B&T acquired a list recently by any chance..?

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