Mumbrella records 37% audience jump as B&T’s numbers pulled due to ‘technical’ issues
Mumbrella widened its audience lead over rival trade press titles in January, new numbers from the Audited Media Association of Australia show.
Mumbrella delivered 853,670 page impressions – more than four times the number for Campaign Brief, which delivered 208,196.
However, B&T’s numbers were pulled out of the audit, having been entered for the first time in December, with the Audited Media Association of Australia citing technical issues with the website’s tags. In December the Misfits Media-owned title recorded 147,606 page impressions.
Cool story bro
congrats guys – to my untrained eyes, the past month has seen some of the best content I’ve read on Mumbrella. good stuff!
It’s not enough to win, others must lose. Stay classy Mumbrella.
Well done mumbies,
I’d like to think this success is die to your rigorous “no fear, no favour” journalism.
Some reportage recently, and going back to the Cannes awards fakery, have required real courage.
Well researched, well writen articles, and a tenacity to ride the swell of outrage from previously protected interests….
Congrats.
But Mumbrella – is there any money in those vast, intelligent audiences you boast of? Or are you like all other media publishers – digital and legacy – struggling to make a buck, letalone anything neaningful. Big audiences and audience growth is increasingly irrelevant – it’s whether you can make a decent quid to stay viable? Very few can. How’s the Mumbrella business model?
Hi Grind
Our business model is based on building a community and helping members of that community in their working lives and careers. That means delivering great journalism, events, training and award programs and monetising that content via advertising, sponsorship, ticket and table sales.
Mumbrella’s content director Tim Burrowes has written extensively about our business model in the past – https://staging.mumbrella.com.au/why-i-make-no-apologies-for-having-a-business-model-167138.
Cheers
Martin
CEO, Mumbrella