Morning Update: Dove’s Super Bowl ad is a tearjerker aimed at dads
Mashable: Dove’s Super Bowl ad will make a grown man cry
It looks like Dove may be the first brand to release its Super Bowl ad online — and it’s a tearjerker aimed at dads.
The ad consists of one word, “dad” (or “daddy”), which is repeated by boys and girls at different stages of their lives. The repetition is affecting, particularly on repeated viewings and may results in watery eyes from more than a few fathers.
