Morning Update: Incisive Media bans ad blocker users; Christoph Waltz and James Corden glorify gamer stories; Top Gear EP departs
AdAge: Christoph Waltz and James Corden Glorify Gamer Stories for ‘Clash of Clans’
Video games and celebrities can make for a killer combination — that’s what we learned when Supercell slipped Liam Neeson into its Super Bowl spot this year, to powerful, hilarious effect.
The advertiser and its agency Barton F. Graf are hoping to capture audiences’ hearts again with a new campaign that enlists Christoph Waltz, a star of “Spectre” and “Django Unchained,” and James Corden, host of “The Late Late Show with James Corden” on CBS, to illustrate real-life “Clash of Clan” gamer stories.
