The Chaser Quarterly ‘trades’ integrity to offer brands native ads in magazine and online
The Chaser Quarterly is set to work with a number of brands in the future after digital communications platform Blrt was the only advertiser to purchase a legitimate full-page ad within its first edition.
The crowd funded magazine officially relaunched this month with a number of The Chaser team contributing content to the first edition.
“What I said before how native advertising was the death of all integrity – I’ve managed to trade in some of that integrity for quite a good price,” Chaser Quarterly co-founder Charles Firth quipped while referencing comments he made to Mumbrella in August before the launch of the magazine.
“They’ll help us fund the content model. Going out on Blrt, and the other technological ideas in the pipeline, there’ll be brands sitting behind those content streams.”
