Morning Update: Keira Knightly in Chanel ad; How Lachlan Murdoch’s promotion was reported; Snickers ad ‘kind of misogynistic’
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Ad of the Day: Keira Knightley Does Her Best Bond Girl Imitation for Chanel
“Since first signing on as the face of Chanel’s Coco Mademoiselle fragrance in 2007, Keira Knightley has become firmly ensconced within Karl Lagerfeld’s pantheon of waifish muses, a group that also counts Nicole Kidman, Kate Moss and Vanessa Paradis among its members. (Clearly, Lagerfeld has a type.) In addition to the ubiquitous print ads, Knightley has starred in numerous short films for the fragrance over the years, including this new one, called “She’s Not There.””
Whatever the Snickers ad is like, the phrase “kind of misogynistic” shows profound ignorance by whoever wrote it.
Misogyny is a deep and violent hatred of women, full stop.
There are no ‘grades’ of misogyny. It’s like saying someone is a “kind of rapist”. They are or they are not.
While idiots continue to trot out the word misigyny when they obviously don’t know its meaning, like a forgettable former PM (who also said “hyperbowl”) language and clear communication are lost.