Morning Update: Ponds asks women to express themselves; Barnes & Noble push colouring books; Economist adopts time-based ad sales

November 6, 2015 8:04

Mumbrella Asia: Ponds calls on Asian women to express themselves more in campaign by Arcade

The Singapore office of Arcade has created a new Asia-Pacific-wide campaign for Unilever’s Pond’s brand to encourage women to express themselves more.

“Cry because it’s over, smile because it happened,” begins the ad, which is based on the insight that almost eight out of 10 women in China, Indonesia, India, Mexico, South Africa, Thailand, and the US wish they could express themselves more.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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