Morning Update: Is the Super Bowl the place for serious ads?

https://www.youtube.com/watch?v=dKUy-tfrIHY

AdAge: Is the Super Bowl the Place for Such Serious Ads? (Why Nationwide CMO Says Yes)

Dead children, domestic abuse, missing puppies and cyber bullying made the Super Bowl more like the Somber Bowl. Advertisers tugged at the heart-strings, made us tear up and in some cases, even gasp, in an effort to sell cars, beer, soda and insurance.

While most of the commercials had a serious tone, ultimately the underlying messages were positive. Nissan, Dove Men + Care and Toyota celebrated dads, whileCoca-Cola looked to put an end to hate-filled internet comments by turning them into positive messages. Always emphasized female empowerment and Microsoft featured a little boy with prosthetic legs to show how its technology is bettering lives.