Morning Update: Twitter wins NFL streaming rights; Panama Papers explained in a cartoon; WhatsApp ups its end-to-end encryption
AdAge: Twitter Gets NFL Streaming Rights for a Song
In a strategical gambit that could prove to be as brilliant as any made by football master tactician Bill Belichick, Twitter has outflanked the likes of Amazon, Facebook and Verizon for the rights to live-stream “Thursday Night Football.”
According to sources familiar with the terms of the deal, Twitter has agreed to pay a little north of $10 million for the rights to stream the 10 Thursday night NFL games broadcast by CBS and NBC this fall. And while that $1 million-per-game price point is a steal compared with the $17 million Yahoo shelled out last fall for a single Bills-Jaguars game, Twitter will have a limited amount of inventory to sell in its NFL streams — about one-third of the ad load, sources said. (Given that CBS last year aired an average load of 65 paid ads in each of its eight “Thursday Night Football” broadcasts, that works out to roughly 20 spots for Twitter to monetize, or 200 for the entire package.)
wow nfl boring just like afl and cricket you aussie losers will be glued to watching crap and sport called football which is pretend for the real dominated football..nfl you will never be like the round ball no one cares about americans and Australians o/s
afl nfl trying to be global pfft stop kidding yourselfs you pathetic sports..only bogans should follow afl or racists at that. if aus spent more money on a sport that is globally known not some pretend rubbish that tries to call itself football maybe this country wouldn’t be known as a racist drunk hopeless nation.