Morning Update: Axe profiles history’s love stories that never happened; Two guys get slimed with food stuffs for charity; Apple marks Earth Day by trolling Samsung

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=pBjEDdBEGZc

Creativity-Online: Axe Profiles Great Love Stories Throughout History That Never Were

“Couples throughout history have long relied on fate — or more appropriately, dumb luck — when it comes to meeting each other. Little did they know that their chance meetings could just as easily have not taken place at all, thanks to factors completely beyond their control. Axe and BBH London re-launch the Axe range (including new cans and package designs) with “Soulmates,” a spot that shows how a random bar fight, a group bow, or a couple of police officers stopped what could have been great love stories — all for the same guy.

Thankfully, there’s Axe, which eliminates fate forever, guaranteeing you true love — or at least some action. Tim Godsall of Biscuit directs the film, which set is to a cover of Harry Nilsson’s “One,” by Order of Era.”