Mumbrella live blog: Tuesday, April 22
This is Mumbrella’s live blog, a rolling diary of all you need to know in media and marketing. Refresh the page for the latest updates.
- Fairfax gives notice on its Pagemasters contract, 40 jobs up in the air
- Wicked Campers run foul of ASB for the fourth time in a month
- Ask Adam: Why do agencies struggle to build their own brands?
- Nick Cleaver: Should agencies return to a full service model?
- Restructure of SBS’s marketing team, as Katherine Raskob departs
- ASB dismisses complaints over Target ad describing breasts as ‘assets’
- AFP concludes investigation of Ten over Renae Lawrence interview
- TV Ratings: My Kitchen Rules tops Monday ratings
- Creative: West End Draught ‘The Reclaim’; Staples Australia use brand’s ‘Ts and Cs’ in campaign for highlighters
5.10pm – A funny one to finish off the day. The SMH is reporting Dan Nolan, a developer, who caused a media storm this year when he created a web plug-in that replaces pictures of Tony Abbott with ‘‘cute kittens’’ has FOIed what the PM’s department said in internal correspondence to his stunt. It comes to some 130 pages and Nolan is now in the process of creating a Pozible fund to raise the $700 it is going to take to secure the documents.
4.32pm – How do you get teenagers to write Mum a Mother’s day card? Offer them concert tickets of course, that was the idea Hallmark came up with for this new ad campaign.
4.05pm – What does last week’s ABC International deal with the Shanghai Media Group mean for the public broadcaster? Read Wanning Sun’s analysis of the “landmark deal” here.
