MSIX: Striking the right balance between ‘effective and distinctive communication’ drives rebranding success

A failed rebrand can be detrimental to a brand’s identity; it can reduce credibility, affect sales and leave customers confused and sceptical.

However, according to marketing consultant and creator Brent Vrdoljak, it’s possible to bounce back from a redesign that didn’t quite hit the mark – or, as he calls it, reincarnate.

At Mumbrella’s MSIX conference in Sydney last week, Vrdoljak examined why effective and distinctive communication is key when considering a redesign.