Mumbrella announces first Commscon 2026 sessions
The first set of sessions for Mumbrella Commscon 2026 have been announced, with leading industry talent locked in to present.
Communications expert Peter Wilkinson of the Wilkinson Group leads the pack for the event’s content.
In the session “The New Power Seat: CRO Over CMO”, Wilkinson will draw from his decades of crisis management and journalism to explain why the model of PR reporting to marketing is outdated — reputation now trumps marketing. Delegates can expect to learn how and why a company’s communication failures can result in less customers and confidence, and learn how to avoid failures to rise above the competition.