Case study: how Mumbrella turned an event presentation into a written feature
Clients often use our events to explain a complicated product or service. But what if they want to get that same message across to marketers who aren’t in the room? Mumbrella now offers a new service where we will reformat your presentation to help.
Neuro-Insight is a world-leading neuroscience research centre in Melbourne that analyses adverts to deduce how they well they resonate with viewers.
Its service is based on the belief that the decisions we make as consumers are emotional and subconscious. Essentially, test subjects in focus groups might tell marketers one thing about a commercial – but that might not be their true opinion.
Because of Neuro-Insight’s uniqueness, its service needs to be explained in-depth in order to make sense, which is why they often present at Mumbrella events.
In November, its founder, Richard Silberstein, spoke at Mumbrella’s MSIX conference at Sydney’s Powerhouse Museum.
Mumbrella Bespoke creates sponsored features, events, podcasts and videos. To find out more, click the logo.
