Mumbrella360 Brand Innovation Stage sessions announced including Diageo marketer Adam Ballesty on how to be culturally relevant

Tim Burrowes

April 2, 2015 8:50

Mumbrella has announced its second batch of sessions for June’s Mumbrella360 conference. Today’s announcement features all of the speakers on the Brand Innovation Stage.

Sessions include lessons from brands about how they have gone about transforming their marketing programmes, along with advice from some of Australia’s leading brand strategists.

Ballesty: How to be culturally relevant

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

Sub-editor 2 Apr 15

“Brand agency Elephant and client Sydney Water will share how they applied the Japanese design philosophy of Seizui, combined with brand anthropology, to redefine the brand and business.”

April Fools was yesterday, Mumbrella.

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