Mumbrella360 first sessions announced with BuzzFeed, Integral Ad Science, UBank, Warc and more

February 12, 2018 11:06

The first sessions for Australia’s biggest media and marketing conference, Mumbrella360, have been announced with US-based speakers Edwin Wong of BuzzFeed and Scott Knoll of Integral Ad Science joining Mike Campbell of Ebiquity from the UK and Warc’s Edward Pank along with local leaders including UBank’s Jo Kelly and XXVI’s Hamish Cargill on the program.

Wong, VP of research and insights at BuzzFeed, will tackle how young consumers today are progressing towards adulthood. In research done with Publicis, Wong will share the findings around their behaviours, attitudes and preferences, and how it has shaped BuzzFeed’s content creation.

California-based Edwin Wong of BuzzFeed and Scott Knoll of Integral Ad Science from New York will present at Mumbrella360

Flying in from New York, Knoll, who is the global CEO of Integral Ad Science, will discuss the death of impression based marketing and the new era of measurability, lifting the lid on how brands and agencies can move beyond the binary measures of whether an ad was seen or not and how to view consumer impact throughout a campaign rather than just through an individual impression

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.

Topics

buzzfeed Ebiquity Edward Pank edwin wong Hamish Cargill HardHat Digital integral ad science Jo Kelly Mike Campbell Mumbrella360 scott knoll UBank WARC XXVI