Westfund shares how a community assisted a woman’s recovery from illness in new brand campaign

Not-for-profit health insurer Westfund has launched a new brand campaign to promote its positioning ‘where values meet values’.

Created by DDB Sydney, the 45 second campaign shares the story of how the community helped Beth recover from an illness.

The ad shares how neighbours helped look after Beth’s garden, walk her dog, collect her mail and cover her shifts.