Mumbrellacast: Junkee’s Tim Duggan, the Geoffrey Rush verdict and does everyone hate Australia’s new logo?
This week, Junkee Media’s co-founder Tim Duggan joined the Mumbrellacast to chat about the week’s news and his new book Cult Status.
First up, do you see a golden wattle or a golden COVID? That was the question posed to the marketing industry this week when Australia’s new brand was revealed. What is it about logos that attract so much criticism? Why, as Duggan says, are Australians our own worst clients?
Ad spend for May was down 40.4%. Is the world ‘Fukt’ like the AFR once (accidentally) declared? Who is brave enough to go on record with a prediction about when the market will recover? Certainly not the Mumbrella team – although they do think the worst may have passed.
The verdict was handed down this week regarding Geoffrey Rush’s defamation case and its subsequent appeal. Mumbrella’s Brittney Rigby and Duggan discuss what this means for the media industry.
It’s more than a “lot of fuss about a logo”. It’s tens of millions of dollars and years of work. The logo itself is highly problematic, and the comms surrounding it has been textbook awful.
And…this isn’t some abstract project. It’s a masterbrand that is supposed to sell the nation. It literally impacts on all Australian exports, it’s been paid for by us as taxpayers, and it’s simply not good enough.
Here’s a branding expert breaking down why it’s such a colossal fail.
https://www.underconsideration.com/brandnew/archives/new_nation_brand_for_australia_by_clemenger_bbdo.php
The Aussie logo is terrible. A waste of time and money.