Mumbrella’s top 50 read stories of 2022
Our readers have spoken: here’s a rundown of the most-read stories of the year on Mumbrella. From features, exclusives, breaking news, big moves, op-eds, and several appearances from Dr Mumbo – 2022 provided it all.
50. Redundancies at Cummins&Partners
Shortly after returning to Aussie, Michael McConville was appointed as new CEO at the independent full service agency, and it made cuts ‘in the region of 10’ as part of a restructure. C&P isn’t the only one that has had to, or even on this list.
49. Australian retail media: ready for lift off as Coles takes the game to Woolies
Woolworths beat most off the mark in launching Cartology three years ago, very quickly eating up share in the retail media sector. Coles surprised the sector early this year by luring across former media agency exec, and Nine sales director Paul Brooks to launch its unnamed offering (later Coles360), with a slew of other (largely dentsu) talent to follow. For a sector in its very earlier stages, this feature offered a snapshot into the retail media world, and what the market can take from its explosion in like-for-like markets overseas.
Paul Brooks’ arrival to launch Coles’ retail media offering signalled a big kick-off for the sector in Australia.
