Blogger agencies dispute findings that ‘mummy blogging’ is on the wane
Lorraine Murphy
Blogger agencies have rejected the findings of a survey which suggests the mummy blogger phenomenon is fading with fewer women reading and writing blogs.
Lorraine Murphy, head of relationships at blogger talent agency The Remarkables Group, claimed the conclusions fly in the face of her own figures which show rising levels of readership and engagement.
The number of brands working with The Remarkable’ 21 bloggers is also increasing, she said, indicating that advertisers are continuing to see value in blogs. Murphy’s comments followed the publication of a survey by social research agency Mums Now, which spoke to 1,500 Australian mothers about their social media habits and technology interactions.
imo close to awful research methodology for what could have been an interesting study.
fwiw (the daily campaign dynamic is) younger mums have more reach/engagement on Instagram, while established family heads shifted their core segment of client interest to Facebook.
Having an active website these days is often more to sell an e-book or cobranded health bar/cosmetic line and optimise some google/amazon adwords than a place “mums” post 12 times a day. That they do elsewhere.
What would be an interesting study is what value the socially networked mothers are delivering to clients and conversely what clients are providing in return.
A few quick changes of code to change your page structure and layout can increase your traffic pronto with zero change in usage or audience.
And whenever you ask “have you ever…” questions you always get bigger numbers. Why not ask a more meaningful question such as how frequently or how recently they had taken advice or bought something
Until you do … I’m not buying your story or taking your advice.
What, mothers telling other mothers how difficult being a mother is is on the wane?
Bill Burr might have called it (NSFW): https://www.youtube.com/watch?v=jGJwPtpkeg8
Just about TR’s first pr mistake. LM just ignore the dodgy research you make it more credible by responding.