Mutinex launches tool to measure how brand presence translates to sales and ROI
Marketing analytics investment startup, Mutinex has launched a new feature on its GrowthOS platform, allowing marketers to measure how brand presence contributes to sales volume and marketing ROI, Mumbrella can reveal.
The feature, named Brand Equity, was developed in partnership with GrowthOS customer Asahi Beverages.
Henry Innis
If Mutinex ingests previous data, it would be really interesting to see how Covid affected brands that stopped/reduced ad spend. It would go a long way to supporting/detracting from the likes of Mark Ritson who recently posted that Coca-Cola made a huge mistake cutting their ad spend by 35% during the pandemic.
Already have that data. Supports Ritson’s view.
Does Innis have the cheekiest grin in media?
Just requested a demo.
The site mentions no blackboxes, so it’ll be interesting to understand what data can be ingested and how they’re aligning marketing activity to bottom line.
It would also be helpful to know what CFO/CEO’s are saying about the reporting; that’s who marketers get stumped by historically when they present revenue effectiveness.
Either a game changer or another marketing bag of fluff.
Hopefully the former.