MySpace launches push to make itself marketer friendly

Tim Burrowes

March 4, 2009 4:18

The parent company of MySpace has launched a series of initiatives in an effort to make it more marketer-friendly.

One of the key moves by Fox Interactive is the launch of the MySpace Lifestages tool, which allows marketers to target Aussie users by what’s going on in their lives. The seven groupings are:

Graduated from uni
Engaged
Just married
Pregnant
Just given birth
Just lost a job
Just entered a new job
Had a birthday in the last month

Economists will be heartened to know that the site is aware of only a few hundred users who have lost their job, while in knows of more than 50,000 who have entered a new job.

A second new option is MyInsights which allows advertisers to capture demographic and geographic information about consumers who interact with the ads, along with more detail of their interests. It will allow advertisers to test campaigns against different user profiles.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

Ben 4 Mar 09

“We are seeing a lot of advertisers moving to digital as the financial pressure mounts within organisations.”

What does that actually mean??

indiancurry 4 Mar 09

That’s a laugh to see the bright faces of economists data mining on MySpace & finding only a hundred people have lost jobs. Hey mate, where’s the recession!

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