NAB asks customers to look at their photos in new ‘More than Money’ campaign

NAB challenges consumers to look at the last five photos taken on their phone to work out what they care about in its new’More than Money’ campaign.

The work from Clemenger BBDO Melbourne builds on NAB’s new brand promise, unveiled in July last year, which aims to show consumers how the bank is invested in customers’ lives.

Andrew Knott, NAB’s chief marketing officer, said in a press release: “Our latest Brand campaign does a brilliant job at prompting people to reflect on what is important in their lives. It is by understanding what is important to our customers that ensures we can help them get to where they want to go.”

James McGrath, creative chairman at Clemenger BBDO, said the new campaign shows NAB’s commitment to their new brand promise. “This isn’t just a campaign, but brand body language,” he said.

The campaign will roll out across TV, digital, social and outdoor.

Credits:

• Client: NAB
• Chief Marketing Officer: Andrew Knott
• GM, Brand & Product Marketing: Michael Nearhos
• Head of Group Brand: Faycal Ben Abdellaziz
• Manager, Brand & Sponsorship Communications: Kelly Richardson
• Senior Consultant Brand &Sponsorship Communications: Carla Beresford
• Consultant Brand &Sponsorship Communications: Kate Joiner
• Analyst, Brand &Sponsorship Communications: Alexander Erkiet
• Manager, Brand Identity: Susanna Hondrokostas
• Digital and Social Consultant, Brand and Sponsorship: Shahn Welsh
• Agency: Clemenger BBDO
• Group Account Director: Ben Knighton
• Account Director: Freya Page
• Account Manager: Joel Morgan
• Head of CRM: Gayle While
• Creative Chairman: James McGrath
• Chief Creative Officer: Ant Keogh
• Creative Director: Luke Thompson
• Creative Director: Rohan Lancaster
• Senior Planner: Sam Mackisack
• Executive Producer: Sonia von Bibra
• Senior Producer – Print: Craig Bullman
• Agency Producer – Digital: Julie Galinas
• Director: Shaughn Crawford & John Du Bois
• DOP / Cinematographer: Shaughn Crawford & John Du Bois
• Editor: Andrew Packer
• Grade Artist: Mike McCall
• Flame Artist: Andrew Packer
• Music track & artist: Lullatone – The Best Airplane Ever
• Music Production Company: Level Two Music
• Photographer: Shaughn Crawford & John Du Bois
• Retoucher: Mike McCall
• Post Production Company: Finish
• Producer: Selin Yaman
• Production Company: Flare Productions
• Sound Designer/Engineer: Paul LeCouter
• Sound House: Flagstaff
• Casting: Sugar Casting