NAB asks customers to look at their photos in new ‘More than Money’ campaign

NAB challenges consumers to look at the last five photos taken on their phone to work out what they care about in its new’More than Money’ campaign.

The work from Clemenger BBDO Melbourne builds on NAB’s new brand promise, unveiled in July last year, which aims to show consumers how the bank is invested in customers’ lives.

Andrew Knott, NAB’s chief marketing officer, said in a press release: “Our latest Brand campaign does a brilliant job at prompting people to reflect on what is important in their lives. It is by understanding what is important to our customers that ensures we can help them get to where they want to go.”