NAB’s customers take centre stage in new campaign with TBWA and Mindshare
NAB plays with stage metaphors in its latest campaign.
NAB has released a fresh campaign that consolidates its marketing under its “More than Money” positioning.
The new work, developed with creative agency TBWA and media agency Mindshare, brings together the bank’s “marketing efforts”, ensuring that they’re “aligned under a single creative platform”.
Named “Your Partner for Every Stage”, and using a stage as a foundational setting, the platform places the spotlight on customers and the real-life journeys they’re facing. Whether it’s a pair of parents whose daughter discovers a talent for drumming; new homeowners; or a business owner looking to expand, the creative positions NAB as a supporting character in its customers’ lives.
