Naked Australia wins Cannes Chimera Award for second year running
Naked Communications has been named as one of four winners in the Cannes Chimera Award for the second year running after its Act Button idea won the third prize last year.
The competition is run by the Bill and Melinda Gates Foundation in conjunction with the Cannes Lions Festival, with this year’s brief to find a concept that could change the world, focusing on Millennials and embracing technology and interconnectivity, with more than 800 entries put forward by agencies in 66 different countries.
Naked’s ‘Watch for Good’ idea would see a button added to pre-roll videos which viewers could select as opposed to the ‘skip’ option, with the advertiser receiving the same pay-per-view cost but the publisher donating a defined portion of it to the Watch for Good fund which then invests in various altruistic projects.
