Nando’s forced to pull tactical Packer-Gyngell fight social media post over copyright
Nando’s Australia has been forced to pull down a tactical social media post after using an unauthorised version of a copyrighted image of the brawl between James Packer and David Gyngell.
The brand posted the tactical ad this morning, with their own spin on Sunday’s events with the text reading: “There was only one piece of Nando’s chicken left & we were both quite hungry at the time”.
Whilst heavily watermarked versions of the images, bought exclusively by News Cop for a reported $210,000, were being widely circulated by media outlets and social media owners yesterday Nando’s used pictures from the front pages of this morning’s News Corp papers which did not carry any watermarks, without the permission of any of the rights holders.
The posting was pulled from Facebook and Twtitter after a complaint to the chicken chain by agency Media Mode, and has since reworked its idea, updating the post with one featuring only text alluding to the incident.
What about the parody and satire defence?
Given that Nando’s aren’t well known as a comedy outfit – I guess it would be difficult to argue – but they do seem to try and position themselves partially in that camp given their response to the issue eludes to their trying to be funny and topical.
Not only the most flagrant abuse of copyright ever, but also the worst piece of copywriting ever too. That’s a double feat that’s hard to achieve even for the most inept…
Yeah it’s the worst ever of anything in the world, hey JB.