Nando’s launches tactical campaign around State of Origin

Yaaaaaaaawn. What was that, exactly?

What. The. Hell. Was. That? That was just repetitive and annoying

See, this is perfect example why you can’t have clients do their own ads. Just because you have the money, doesn’t make you advertising geniuses.

what just happened?

Just what Origin needs, more Roosters.

Only 14 chicken clucks? It needed another 6.25 minutes of it to get the full essence of the ad.

What I like about it is the chicken.

To Be Continued….

gosh, i hope not.

Can someone please give these guys a discount and spare us from any further agony?

that hurt my ears

Oh wow.

You have the rooster, the hen, and the chicken. The rooster goes with the chicken… So who’s having sex with the hen?

I don’t want to see the live chickens I eat from Nandos…

Really don’t feel like eating chicken anymore tonight

Which came first, the chicken or the egg?

I’m not watching it again to find out.

ah…did that chicken sounds alright to you guys?

somewhere a bear is shitting in the woods

51 seconds too long

Little Hotties and now this…
The hits just keep on coming from the genius inhouse team at Nando’s.

I sometimes think the criticism that is dished out is pretty unfair on mum tells. This one deserves everything it gets. Do not continue, do not pass go and do not collect $200. Lucky it tastes good eh!?

My head just exploded! Someone deep fry me and end the pain.

Can someone give me back my last 60 seconds

It’s so bad. Wtf

Oh my gosh I can’t even bear another second. I fast forwarded it,

Their state of origin is obviously not in creative

I must say, this has got to be the most ridiculous attempt of creative. The creative mind behind this needs to retire from life. What a joke!

Nothing more

That is so painful to watch… I thought it was on repeat or something.

I do believe that this was played to David Hicks 24/7 at Guantanamo Bay. That he didn’t break under such relentless pressure is a testament to the dude’s intestinal fortitude.

on the bright side material for the Gruen transfer has to come from somewhere?

Can we please get some more quotes from Nando’s marketing director Kim Russell on this?

Perhaps she and her “Nando’s marketing team, most of whom are women” that styled the last campaign can explain why there’s a whole minute of angry cock in this one…

Hmmm, only slightly more annoying than a Ken Bruce ad.

To be continued…. This is when they chop the head off the chicken and add an end tag ” were dead”

Kim has the right to say what she did, and yes Nando’s have executed some tactical campaigns in the past that have created social currency. Though in this case why does this have to go for 52sec? If its primary use is to be used online its literally 37sec too long!

what on earth was this about? You can start by writing yourself a brief. and follow that.

“Our own take…”

Please take it back!

KIm, chuckle or chuck?

o_O

It’s such a shame to see this whole brand slide into sameness and crapness.
It all starts with 1 bad appointment in marketing that over estimates there own ability. Review is required.

Oh dear, thats truly awful…

Westpac and Coles awful…

…but a different sort of awful

When did Nando’s become known as a social commentator anyway?

Boring and not very insightful. That is a very loose connection to the State of Origin.

This execution gave me nightmares last night. Not blue cheese nightmares, but strange and offensive nightmares. Please make it go away!! For my own sanity at least!

Is this the talkability you are talking about Kim?

David Forster lol that ad is terrible but good work
21 hours ago ·

Jess Castaneda omg that ad is terrible, just really unsettles me. I rather your sexy ads 🙁
21 hours ago

Jazz Singer Looks like that idea was half-cooked, like the chicken…
20 hours ago ·

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Chris Williams is this a joke
Tuesday at 8:51pm · LikeUnlike
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Patty Stone needs to be cheaper and hygiene at st ives needs to be improved
Tuesday at 8:56pm · LikeUnlike · 2 peopleLoading…

Olivia Watts we want the last minute of our lives back after that
Tuesday at 9:13pm

Jason Allan wtf?? seriously?? nanods have the best marketing team.. and they come up with this??
Tuesday at 9:50pm

Jason Allan nando’s!
Tuesday at 9:50pm
#
Claudia Dragan that was a time waster
Tuesday at 11:05pm

Did Satan have a hand in making this??? Be honest Nandos……

This is ad is terrible. It makes me want to be a vegetarian. It really ennoys me that clients and advertisers can do such a stupid and annoying ad and think that just because people talk about it, it’s successful i.e. Nando’s and Coles.

The brand you have when you’re not having a brand.

How about a clown doing ‘sneaky nuts’ next time?

Why not. Being noticed is all Nandos stands for.

someone paid for this ad?

the follow up must be really really good, no pressure guys!!!

An ad without a conclusion. Kind of like masturbating wearing an oven mitt

I video of Kim Russell sucking on eggs would have been more appropriate, she couldn’t have any more egg on her face if she tried.

Dear Nando’s:

If you’re going to do your advertising in-house, then PLEASE understand your limitations and keep it nice and simple. Use existing cliches and old ideas (like your ‘hot chicks’ campaign) and for the love of God DON’T try to get all inventive and creative on us.

Because you don’t have the talent to do so, and you’ll fail: miserably. Just like you did with this embarrassing effort.

At the very least, bring in a decent freelancer or something.

Oh, one more thing: you’re in the business of selling grilled chicken. 40 seconds of a live chicken in close-up shot in a stark white studio makes you feel slightly repulsed at the thought of actually eating chicken.

Amazingly, most people would prefer not to think that the chicken burger they’re chowing down on was once a feathery, clucking animal.

This really shouldn’t have to be explained to a marketing professional.

Some you win, some you don’t.

File this under don’t

wow, that was S*&T. what comes first the cra**y ad or the cra**((ier ad !
For someone who loved the brand they are doing a great job of changing my mind !

i would rather listen to those tile ads ! they are stunning ads compared to this !

I think I just became dumber from watching this. Why the fk did it need to go for that long?!

What a turkey of an ad?????

Surely no one actually paid for this crap.

Unfortunate… they tried and failed

WHAT……….THE……….FUCK

While I agree that the Nandos Ad is dull and doesn’t do anything for the brand, what I find most interesting after reading all the ‘vested-interest Agency-based comments’ above is the extent to which none of these is prepared to consider that at least the Client in this case took a risk and has tried something new. In my long dealings with Ad Agencies, one of the strongest criticisms of Clients has been the fact that they are not prepared to take a risk and try something new. Agencies don’t always have perfect answers or creative in all cases either. If this doesn’t work for the brand, then everyone can learn from it and the Client will try something different. Based on the comments listed so far, Agencies should no longer be surprised when a Client feels nervous about giving any of their left-field risky creative ideas a go in future.

That was as good a result as an advertising agency trying to run a chicken restaurant.

This actually made me cry

anonymous client @ 6.10 i think the point most people are making is it’s basically a crap idea, not a risky or left-field or out-there, envelope-pusher – just a steamer, without any glitter sprinkled on it.

and when you go out of your way to communicate to the industry about “expensive agency fees” and the better option you have come up with, well you better do something good because you are bringing big-time scrutiny to bear on yourself.

unravel the “strategic” thinking of the origin campaign – the chicken and egg debate is a big stretch in the context of origin, which is about winning (yeah, “coming first” but not exactly relevant).

my two cents worth – nando’s could better provide commentary on the chicken and egg debate by having a picture of the two of them in bed in a post-coital moment (smoking even to up the controversy-meter) with the headline “who came first?” “wake up with nando’s”, possibly promoting a breakfast menu if they offer that

I’m never going to get back those 52 seconds. Who do I yell at?

I thought it was good.

What is truly revolting are the comments by the agencies in this forum. So is that how you really talk about a prospective client? Please show some decency and respect, it’s “The Clients” that are paying for your bills, your Coke machines and your pool tables.

No wonder Nandos are trying to make it happen in house, if they got the same level of service as the level of the comments here, I really can’t blame them.

David……. it takes 2 to tango….

As for the coke machines and pool tables – the only reason you are paying for them is bacause we “agencies” keep your customers rolling through your doors, no matter how bad the product/service is.

The same way that we “agencies” are provided with funds to purchase pool tables and coke machines is the same way we provide you with income/foot traffic to pay your rents and wages.

Think about it David!!!!

this ad went for a minute. who signed off on that?

David these guys have actively ditched agencies so they are not paying for any agency coke machines or pool tables. there is nothing wrong with what they’ve done at face value, but if you go your own way and then do shite work you should expect a backlash (particularly in an ad agency forum, but we’ve seen plenty of grief from punters on their facebook page too).

Hard to respect a prospective client who doesn’t appear to respect themselves.

You didn’t get my point. I don’t see many clients slamming agencies on this forum, but rather the other way around. Clients don’t mind paying agencies and for all your cool paraphernalia, but the level of talk that I’m seeing here makes me think that agencies are staffed with of tossers who are full of themselves.

This dud chicken commercial was produced by an agency and it’s the client that gets slammed here. If it’s good, it’s because the great Agency created it, but if it sucks, it then comes down to the client who signed it off. So the Client never wins, only their money’s good. Give me a break.

Someone should name and shame the agency who produced this nonsense and leave that poor girl Kim do her job.

David, they claim not to have an agency, so the work was directly briefed, one presumes. Not by an Agency as you refer to it.

Little Hotties appeared to be good work. And they courted the publicity.

They also briefed this Origin work, which is meeting broad industry and consumer query. That will happen if you put yourself in the glare of social media and (Agency-free) publicity.

I’m sure Kim is an excellent person and baseless personal jibes are ghastly. However, scrutiny of her choices is par for the course. She also has the means to reply.

Agency-free means you can rightly claim all the glory of success, but you also have no deflection for any dross that may emerge.

David….. read the article properly…. there was no agency involved. The client created and executed what you call this “nonsense”

Not surprised the agency involved has decided not to “out” themselves. Or perhaps they just don’t exist and Nando’s is trying to deflect the blame.

They claimed “Little Hotties” as their own and – according to them – had some UK digital agency just put it together.

It can be a blur between what is an “agency” and what is a “production house”, especially when you appear to be such unsophisticated marketers as the Nando’s team. Or perhaps they just like to treat their agencies purely as manufacturers? Maybe that’s why the last agency parted with them?

So for this latest creative “triumph”, was it the marketing team’s brilliant concept, purely executed by some digital agency again? I’m guessing that’s the case.

P.S. David: Go find your advertising utopia where mutual respect reigns supreme between agencies and clients they don’t even have. I’m picking up that Nando’s doesn’t respect agencies, so why should they get anything back in return?

Why is she hiding who the agency is?

Because there is no agency? I challenge the agency behind this work to step up and reveal themselves………

I’m Dying to find out who created this??????

Oh dear.

This is starting to get a bit messy.

Mumbrella needs to give the facts. Cmon we want names! I dont think there is an agency!!!!!

Who’s the chicken behind this campaign????

Not sure, but I reckon there’s egg on their face.

“Not sure, but I reckon there’s egg on their face.”

LOL – Classic!

Can’t believe I haven’t seen the term ‘chickenshit’ make an apearance in the comments.

There you go, Aidan.

It just did.

I would say this ad has been very successful. People can’t stop talking about it!

I like it. I think that the agency crew have a bee in their bonnets because they are so amazing at creating ad’s and clients aren’t…

I like it and i look forward to the next one.

83: – You like it?
That’s why you don’t work for an agency…. obviously.

@ Hmmmm – I wish there was a LIKE button next to your comment. It is a shame that Nando’s thinks their old ad agencies fees were too high – they were good at what they did, and I always liked what Nando’s use to advertise. Now, it’s just wrong. Kim you really need to go back to the agency before the whole brand is pulled down in to the (chook) poo.

@ comment 84.

These advertisements are not designed for agency staff you f*ckwit. They are designed for the masses.

Get your head out of your a45e.

You appear to suggest that only super heroes work in agency world… Whilst unquestionably there are some very smart, great people in agency world. There are also some really awful, pretentious, greedy aholes. (Hence the reason why ad execs are rated second to investment bankers in doing the least for society.)

Muppet.

I

So Nando’s say what people are thinking but are afraid to say …. BWARKKKK …. BWARRRKKKKKKKKKK.

I hate the ad but I hate the haters more.

If this comments thread is anying to go by, David is spot on when he said adland is full of tossers. Or as that bloke from liquid ideas says “backslapping knob jockeys”

Clients and potential clients read mumbrella and cb. Do any of you stop to think of the impression created by your relentless sniping and often infantile criticisms?

In your quickness to judge others and impress your peers with attempted witicisms you are damaging your industry and your own careers

If bad ads are effective, then after 88 comments of similar ilk, I think we have a winner 🙂

actually sorry, Coles ad still wins

Hey PerthHacks, if the target market on the brief was “Mumbrella readers” then you may have been right.
Unfortunately for you and Nando’s it wasn’t.