Nation shines light on Adelaide Uni

Creative agency Nation have created a new campaign for the University of Adelaide based around their Latin motto “Sub Cruce Lumen.”

The motto means “Light [of learning] under the [Southern] cross” and was used to inspire the “seek light” message of the campaign, which includes a 30-second ad.

The campaign was developed in response to the creation of the university’s new 10-year Strategic Plan Beacon of Enlightenment. It was launched across cinema, television, outdoor, digital and print channels.

Outdoor and digital executions extend the campaign by presenting a series of world challenges posing questions such as “can we help endangered species prevail?” and “can we save our planet?”