National advertising body slams plans to ban junk food advertising on public transport
The South Australian government’s proposed ban on advertising junk food on public transport has been met with resistance from the national advertising body.
The Australian Association of National Advertisers (AANA) and the Outdoor Media Association (OMA) have both slammed the ban, claiming it “will be ineffective and does not address the complex and deeply embedded root causes of obesity”.
AANA CEO, Josh Faulks, said: “Experience from around the world indicates that similar advertising bans have not been effective in reducing obesity rates.
What’s considered junk food? Will they ban soft drink and chocolate bar and basically anything with preservatives in a packet? It’s a joke. Why don’t you start at alcohol and gambling.
So the AANA and OMA are slamming an outdoor advertising ban on junk food as being ineffective on one hand, but actively promote outdoor advertising as an effective way to sell practically anything on the other.
Sounds to me like they’re trying to have their burger, fries and nuggets and eat them too.