NBN unveils first TV ad as BWM Dentsu creative aims to shed ‘boring’ image of network
The National Broadband Network has unveiled its first TV campaign as the organisation strives to become known as a “visionary” brand which inspires, rather than one which bores people.
The move into TV follows a repositioning of NBN after research revealed its marketing focus on functionality was a big turn off for consumers who regarded it as uninspiring and inaccessible.
https://www.youtube.com/watch?v=W6vjP6Ws8lU
Utterly pointless, given that Australia knows just how castrated the NBN has been by the politicians.
Whenever I read an article on the NBN, I feel all warm and fuzzy about my tax dollars. Best to feel comforted about some taxes paying for this NBN nonsense; rather than being spent on waging war in far flung countries, against an unseen enemy that’s really of no threat to citizens.
Makes for compelling reading – http://www.nbnco.com.au/conten.....042015.pdf
Team BWM Dentsu – you will be rewarded with your patience. The laws of the Universe tell it so.
As for advertising better internet connections on TV – well, my mind boggles…
BTW, these opinions and facts are brought to you by me, personally. My aunt, my local shopkeeper and my employer need you to know that they do not necessarily endorse my views. They are also at great pains to explain that my past performance has nothing to do with what I may not achieve today or tomorrow.
What about that one which went through a family’s house?
I would rather they had used a pig instead of a ladybird.
After all, it our emasculated NBN is as good as cable to the home/office then pigs might fly.