Nedd’s Milk piles on Dare’s PR blunder with a cheeky offer

Nedd Brockmann’s iced coffee brand has jumped into the middle of a stuff up by competitor Dare with an offer to “show some care for Dare unlucky losers”.

On Wednesday, Dare Iced Coffee mistakenly sent out emails to customers who entered its “Daremergency” competition, informing them they had won a $1,000 prize.

Hours later, the company sent a red-faced apology, informing its competition ‘winners’ a “technical error occurred and, upon review, we can confirm that you were not a valid winner”.