Nestlé Australia shifts its confectionery PR business to Red Havas

Nestlé Australia has appointed Red Havas as PR agency of record for its confectionery business, following a competitive pitch.

The agency will be working on the Kit Kat and Allen’s range, with its remit covering PR, influencer and brand experience programs for both brands.

The confectionery PR account was previously held by History Will Be Kind. Founder and managing partner, Emma-Jane Granleese, told Mumbrella that the agency chose not to participate in the pitch process.

“Following a great few years working in partnership with Nestlé across the confectionery portfolio, the account went out to pitch as part of the regular procurement cycle in Q4 2019. HWBK chose not participate in the process. The team are proud to have delivered amazing work across iconic brands such as Allen’s and Kit Kat, consistently smashing ambitious KPIs while driving positive business impact. We wish the Nestlé team all the best for 2020,” Granleese said.