WPP AUNZ implements cost cuts, reduced hours and consolidation to mitigate COVID-19 effects

WPP AUNZ says it is doing all it can to reduce redundancies as clients slash their agency budgets, pause spending and face uncertainty throughout the ongoing COVID-19 (coronavirus) pandemic.

“Many of our clients have already reduced their marketing and communications expenditure and more may continue to do so throughout this period as part of their own remedial actions,” the holding group, with agencies such as White Grey, VMLY&R, Mediacom, Wavemaker, Ogilvy and Wunderman Thompson, said.

WPP AUNZ wants to keep redundancies to a minimum

“The extent of their reduced expenditure is still unfolding, but we draw some confidence from the increased communications work we are undertaking for a select number of our high-quality clients across sectors such as government, financial services, insurance, and FMCG, in response to the immediate demands of consumers and change in consumer behaviours.”

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