Nestle launch #TheMILOCup campaign to find the best Milo recipe

June 24, 2021 3:13

Milo is on the search for Australia’s best made Milo, calling on Milo drinkers to share their creations for the chance to win #TheMILOCup.

Ogilvy Sydney, Red Havas and UM are working with Milo to stir up the nation and delve deeper into the way Aussies have Milo, with the aim of crowning ‘Australia’s best-made Milo’ via a social media hashtag #TheMILOCup.

The integrated campaign follows on from last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether Milo is best enjoyed hot or cold.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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